WHO?
Having worked closely with GK Joinery in creating their logo, they later approached me to create a professional and visually compelling branding strategy for their company brochure. The goal was to develop a design that captured their rich heritage and premium artisanry, while maintaining a warm and approachable feel. The challenge was to balance tradition and contemporary aesthetics, ensuring the brochure not only informed potential clients but also reflected the company’s expertise and values in an engaging way.
WHO?
To achieve this, I designed a cohesive visual identity using a mix of classic serif and modern sans-serif fonts, reinforcing the company’s balance of tradition and innovation. An earthy, warm colour palette represents craftsmanship and reliability, while a structured layout with ample white space ensured readability. High-quality images of GK Joinery’s workshop, products, and completed projects were integrated to enhance authenticity and build trust with potential clients.
WHY?
The final design successfully communicated GK Joinery’s legacy and expertise, reinforcing their industry reputation. By combining refined typography, compelling visuals, and structured content, the brochure became an effective marketing tool for both trade professionals and homeowners. This project highlights the power of thoughtful design in shaping a brand’s presence, ensuring GK Joinery continues to inspire confidence and trust in its artisanry.
Will has been doing work for me for years now. It started with a complete rebrand, new logo, letter head etc.
Will has also made brochures and data sheets to an exceptional level, far exceeding my expectation.
I couldn't recommend More Designs highly enough
John Grant
Managing Director GK Joinery